UX Research, Design and Management: How The Integration of All Three Methods Are Required For a Successful Product

Abstract

I was hired onto JSX as the UX design manager. I acted as the lead designer, researcher and project owner. My goal is to practice everything I learned in MSIS and apply them to the current digital products to create revenue generating products and systems. I was successful as I redesigned the booking flow, guided the redesign process for the mobile app, enhanced existing components and worked closely with the commercial team to rapidly bring new ideas to life. During each project I learned that the academic lessons regarding research and design were important but so was project management.

First Name
Thai-duong
Last Name
Nguyen
Industry
Organization
Supervisor
Date
Spring 2023