Using Eye Tracking to Study User Experience on Scrollable Webpages

This report describes the use of eye trackers to study user experience on scrollable webpages. In particular I focus on the eye tracking software EventIDE, which allows researchers to create experiments that can adapt to the participants' responses. EventIDE allows for this adaptation by enabling researchers to embed C# code into the experiment design. This embedded code can be used to define conditions to adapt or alter the sequence of stimuli presented to participants. Additionally, EventIDE can be used to define custom Areas of Interest (AOIs) to study gaze patterns and eye fixations on particular areas of webpages.