Too DAM Much: Addressing Product Expansion Within a Corporate DAM

YETI's recent growth in product lines has resulted in a large number of digital assets that contain retired or discontinued products. YETI wanted a way to tag and organize these assets to produce more refined search results and to separate retired products from assets containing current or new products. For my project, I worked to create a category that will help the DAM librarian to better tag and identify these assets in the short term. I retagged all of the assets to ensure compliance with the new categories and cleaned up existing metadata issues. Finally, I researched and developed a proposal for long term suggested revisions to their current taxonomy to account for future product expansion that includes utilizing unique identifiers and expanding the metadata field options for products.