Rural Public Library Communications: Branding and Pandemic-Centric Strategies

Rural public libraries have unique communications challenges during the coronavirus (Covid-19) pandemic. This capstone project was done at Tye Preston Memorial Library in Canyon Lake, Texas with a population of 25,325. This project focused on branding the entire organization by first creating a brand style guide to streamline and create consistency in their digital media message. Next steps included designing social media guidelines and best practices, newsletter recommendations, website enhancements, and a flex library programming strategy. Methodologies were based on qualitative library staff research, library communications literature review, and my professional knowledge of Canyon Lake-specific marketing techniques.