Abstract
My project goal was to create a modern and engaging website for the BrightLeaf Group that enables their clients to easily understand the company’s brand identity, expertise, and impact. With guidance from the BrightLeaf Group’s leadership, I utilized both UX Research and Design methodologies. First, I reviewed the existing site, interviewed stakeholders, and studied competitors’ sites. Next, I created an information architecture and a low-fidelity prototype, which I tested and refined. Ultimately, I generated a high-fidelity prototype that I tested and handed off to the BrightLeaf Group for further visual design work and implementation.
First Name
Aylin
Last Name
Saribudak
Industry
Organization
Supervisor
Capstone Type
Date
Spring 2021
Portfolio Link
Student LinkedIn