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Catalog Description
A practical introduction and guide for using statistics to solve quantitative problems in user research. Many designers and user researchers view usability and user research as qualitative activities, which do not use formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of user performance, task completion rates and times, perceived user satisfaction. The course will address questions frequently faced by user researchers, such as, how to compare usability of products for A/B testing and competitive analysis, how to measure the interaction behavior and attitudes of users, how to estimate the number of users needed for usability testing. The course will introduce students to a foundation for statistical theories and the best practices needed to apply them. It will cover descriptive statistics, confidence intervals, standardized usability questionnaires, correlation, regression, and analysis of variance. It will also address how to effectively communicate the quantitative results.
Prerequisites
Graduate standing.
Restrictions
Restricted to graduate students in the School of Information through registration periods 1 and 2. Outside students will be permitted to join our waitlists beginning with registration period 3.
Notes
Why is this course important? The UX industry has grown in the last decade. Companies have been investing heavily in building their own teams in-house. While opportunities for UX practitioners are abundant, they often face a daunting challenge of educating and integrating UX processes in companies that have very little experience with user-centered practices. What will students learn in this course? The goal of this course is to surface the opportunities and challenges new-to-career UXers will face in companies with low UX maturity environments. Students will learn the tools to help them assess their environment, engage with their cross-functional partners, and construct a shared process while continuing to advocate for user-centered practices and user needs. a sample syllabus draft for this new class can be viewed here: https://www.ischool.utexas.edu/sites/default/files/webform/syllabi/Matt…