Product Conception - Industri.us

As a part of my Capstone project experience, I worked for my mentor, Jeni Putalavega Ross on the conception of an end-to-end product for the hourly job market. The Mission: Industri.us’s mission is to help hourly workers find better employment opportunities, while also allowing recruiters to find and hire the right talent for their company in a seamless manner. My Role: I have worked on a product conception document for Industri.us. The Product Conception documentation consists of understanding the current state of the market, empathizing with customers and users to understand their problems, analyzing the size of the target market and understanding the competitive landscape, and then utilizing all the information collected to come up with a proposed solution along with a business model and key metrics to identify success for the business.