Photo of Amber Lindholm

Amber Lindholm

Adjunct Assistant Professor


Amber Lindholm is a passionate advocate of using a human-centered design approach to tackle complex, systemic problems. She currently leads the the Experience Strategy and Design Research practice at the Austin office of projekt202, an experience-driven software development consultancy. Prior to projekt202, Amber was the first Design Strategist within the Innovation Center at Seton Healthcare Family, where she led the definition of the group’s mission, values, and processes that would bring design thinking to the organization. Her team completed a major ethnographic research project outlining opportunities and recommendations for the New Parent Experience, which drove the adoption of family-centered practices across all 11 of Seton’s hospitals.

Previously, Amber worked as a Senior Interaction Designer at frog design, as an Innovation Planner for New Zealand’s tax and social policy administration, and as a Senior Designer at Rotary International, managing and delivering design projects and brand standards for Rotary’s international community.

Amber has created unique research approaches to uncover people’s underlying motivation and desires, helping to reimagine products, services, and experiences for clients including AT&T, Dell, Disney, Mercedes-Benz, Charles Schwab, and Microsoft.

Master of Design degree from IIT Institute of Design (ID) in Chicago; BFA in Graphic Design from the University of Illinois at Urbana-Champaign

Year Semester Course Number Course Title
2016 Fall INF 385T Special Topics in Information Science: Design Thinking
2015 Fall INF 385T Special Topics in Information Science: Design Thinking
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