Mycal Elliott

Mycal Elliott

Adjunct Assistant Professor


I help companies stay relevant by mining for insights and developing new products & services aimed at solving business challenges. I've worked across both corporate and agency environments in diverse roles that include traditional market research, new product definition, opportunity prioritization, conceptual prototypes, and digital strategy. My work has been recognized by ID Magazine, New York Times and CES.

Currently, I lead a team of researchers, designers and software developers helping achieve a competitive advantage in the marketplace for Fortune 500 clients.

I've applied my passion for research, problem framing, and storytelling as either an internal champion or external consultant for close to fifteen years. Working across nine product categories I've witnessed how reframing an existing opportunity in an authentic and innovative way can pave a path for new strategic decisions, service offerings, and award-winning products.

Over this time I've had the fortune to work with remarkable teams across the following brands; Allstate, Baxter Healthcare, Change Healthcare, Costco, Daimler, Dell | EMC, eBay, Experian, Ford Motors, Friedrich Air Conditioners, Greenway Healthcare, Kirkland Signature, Lexmark, Mead Johnson, Nike, New York Life, On Deck Loans, Proctor & Gamble, Redbox, Samsung, SC Johnson, T-Mobile, and TiVo.


Illinois Institute of Technology: MDes, Design Planning & Strategy
Pratt Institute: Bachelor of Industrial Design, Industrial Design

Recent Courses

YearSemesterCourse NumberCourseSyllabus
2021SpringINF 385T.01Special Topics in Information Science: Presenting Information
2020SpringINF 385T.01Special Topics in Information Science: Presenting Information
2019FallINF 385T.01Special Topics in Information Science: Presenting Information