Abstract
Microsoft has recently moved its marketing strategies toward customizing according to industry. As a Microsoft partner, Catapult Systems has also had to shift its strategies to meet customer needs. Through a combination of marketing battlecards, internal solution sheets, and website content, this project revamped Catapult's strategies, making them more industry-specific. Industries covered include healthcare, public sector, retail, manufacturing, and financial services.
First Name
Kristen
Last Name
Caccavale
Industry
Capstone Type
Date
Spring 2018
Portfolio Link
Student LinkedIn