Mapping the Bazaarvoice Ecosystem

Abstract

Merging my preexisting UX knowledge with new Service Design knowledge, picked up during my time with Bazaarvoice (BV), I spent five months mining data from BV's internal-system and conducting over 80 one-on-one interviews with employees located all over the world. Mapping the BV Ecosystem was a process of analyzing the data collected for the key responsibilities and dependencies of each department and subdivision. In turn, I produced a comprehensive visual that enables users to: 1. Identify entities and connections 2. Identify partnerships (existing and potential) 3. Reveal all the points of interaction 4. Investigate existing or potential internal relationships 5. Explore new strategies by reorganizing how entities relate to one another A tool that provides, not only employees, but leadership with much needed visibility into the operations of their organization, the Bazaarvoice Ecosystem Map has aided in both the onboarding of new employees and informing HR's Head of significant change-impacts.

First Name
Mallory
Last Name
Hill
Organization
Supervisor
Date
Spring 2019