Job Seeker Ad Targeting Evaluation

The project aims to help job seekers to be matched with great job opportunities, and investigate eleven ad placements across platforms. We conducted the quantitative research using the survey to measure how different factors such as ad placements, job relevance, and targeting reasons can affect job seekers’ preferences over certain job opportunities. This research seeks to report findings that identify how the mechanisms can be improved to provide better matches, and inform designs to present job opportunities that bring better experiences.