Incorporating and Visualizing Google Analytics 4 Data in the Texas Data Repository

The Texas Data Repository (TDR) is the research data management system for Texas Digital Library (TDL) member institutions. By incorporating Google Analytics 4 into the TDR, member institutions and TDL staff can gain important insights into user behavior and patterns. Through a combination of research and stakeholder input, this project created user reports related to engagement rate, path through the site, session source, event count, user location, browser statistics, session medium and various other metrics. This project developed a dashboard visualizing various Google Analytics metrics in Looker Studio, which is a data visualization tool created by Google. TDR stakeholders can use this dashboard to better visualize and understand the website’s data. In addition, I created useful handbooks on how to use Google Analytics 4 and Looker Studio in the context of the TDR so that future stakeholders can build on the work and research incorporated into this project.