Inclusive Healthcare: Understanding the invisible barriers in the American Healthcare System

The project is a generative research study that delves into individual user choices around their healthcare decisions, and the factors that affect them. There exist barriers in healthcare that influence user decisions - particularly users from diverse populations. One of them is the Social Determinants of Health: socio-economic factors that affect an individual’s access and engagement with healthcare. Through moderated and unmoderated interviews, this research study attempts to find user pain points, motivations, biases, and potential solutions to bring awareness about this into the organization, and promote critical thinking when building a more inclusive healthcare service platform.