Identifying User Segments for a Nutrition App

The purpose of this project was to provide The Burgermaster Lab at Dell Medical School's Department of Population Health with a research plan to understand the needs and challenges that their target audience faces when working towards nutrition goals. The lab is developing an app, Nutri, to help physicians at federally funded clinics provide nutrition guidance to patients who may not otherwise have access to a nutritionist. NutriMe, the proposed patient-facing app to support patients working toward this goal in between doctor visits, will use the results of this research to present different experiences to user segments based on motivation, nutrition literacy, tech literacy, and social support.