Abstract
While every market has unique challenges and opportunities, Favor’s Houston Runners exhibit strange behaviors. To uncover motivations behind these behaviors, Favor’s UX Research team tasked me with creating a research plan to learn more about this market segment. I met with internal stakeholders, gathered company-collected data on Houston Runners, and interviewed and surveyed people working in this market. I discovered that the ‘weird’ behaviors we were seeing from our runners were a result of a new feature – locking neighborhoods that have too many drivers which created a more frustrating user experience for runners who were unable to easily deliver orders.
First Name
Talia
Last Name
Potochny
Industry
Organization
Supervisor
Capstone Type
Date
Spring 2023
Portfolio Link