Getting on the Same Page: An Analysis of TLA?s Vendor Relations Practices and the Future of the Library Services Industry

This project examines the Texas Library Association's vendor relations practices in relation to comparable organizations, including those in library services and educational technology. To get a better sense of TLA's positioning in this market space, I undertake several activities, including: identifying the total addressable market for Texas libraries; compiling competitive analyses of TLA's pricing and marketing copy for partner relations; surveying first-time and recurring vendors at TLA to determine motivations for exhibiting; and compiling case studies on emerging trends in the library services market space. Results include a SWOT analysis of the TLA's vendor relations practices, crystal ball predictions for the future of library services, and recommendations for improving marketing copy and forming and maintaining relationships with vendors.