Gathering Gathr’s Ring: Developing a Mobile App’s Testing Framework

Gathr is a local startup centered around a new social events app. The project has been rapidly growing over the last two years, with little to no effort put towards user research. Over the course of six months, I designed and implemented a testing framework with three goals: (1) to create a template that future researchers at the company can easily modify for their needs; (2) to gathr feedback on their new event creation flow; and (3) to gain unique insight into the new user onboarding experience, a specifically critical pain point in their retention rates. I conducted three rounds of user interviews with 12 total participants, gaining invaluable customer insight and leaving behind a highly flexible set of testing resources.