Abstract
Favor is interested in understanding the nuances of how on-demand customers use Favor (and similar services) in their daily lives. I started with market research to identify the competitors and delivery service market outlook. Then I compared the top 3 food delivery competitors to find out where Favor's advantage is. After coming to a conclusion that Favor's strength lies in its slogan "Anything delivered", Favor offers more than just food delivery. I set out to interview Favor and non-Favor customers to understand their current non-restaurant delivery experience to see how Favor can improve the experience. I ended with recommendations for Favor based on primary and secondary research that I conducted.
First Name
Yu-Kuan
Last Name
Hwang
Industry
Organization
Supervisor
Capstone Type
Date
Spring 2020
Portfolio Link
Student LinkedIn