Enhancing Favor's Merchant Partners' Experience

I was exploring Favor's relationships with their restaurant partners for my capstone project. Favor Delivery is growing rapidly and wanted to identify their stance with the merchants amidst all the competition. My focus was on identifying who the merchants are and what are their needs. I conducted generative research through interviews with both the Favor Sales Teams as well as Favor’s partnered merchants. After completing the interviews I analyzed data to come up with actionable insights that can be used by Favor Delivery in future. Once the data had been synthesized, I worked closely with a couple of Favor's senior product designers, to create some screens for a potential merchant portal.