Abstract
The En SmartTech mobile website design project aimed to develop a visually appealing, user-friendly, and responsive website that effectively communicates the company's brand, services and offerings, meets the needs of the target audience and increases conversion rates. Heuristic Evaluation and A competitive analysis and User Researchwere conducted to inform the design. Due to limited resources, options were presented to the client for moving forward. The project prioritized user experience and conversion rates, while remaining flexible and responsive to the client's needs and constraints.
First Name
Huixiang
Last Name
Chen
Industry
Organization
Supervisor
Capstone Type
Date
Spring 2023