Developing Information Dashboards for Analysis of E-Commerce Performance

Tokyo Otaku Mode currently does not have a comprehensive visualization of their e-commerce website performance, and is seeking for ways to effectively analyze and present the data. The goal of this project is the full integration of information dashboards that will allow Tokyo Otaku Mode to easily access information within the data sets they collect for better decision making on the marketing strategies. First, I determined the key performance indicators that provide insights on the performance of Tokyo Otaku Mode Shop. Then, I designed and built information dashboards to visually present these indicators on Google Spreadsheet. I also designed an information dashboard prototype using Tableau to recommend implementing Tableau or other Business Intelligence tools. Finally, I developed documentation for using and managing the information dashboard.