Abstract
The Texas Library Association is a 501(c)(3) professional organization with over 6,000 members. Over this semester I thoroughly examined their current membership data and data collection practices. The final product is a three part report which examines current pitfalls in TLA's data collection practices, makes recommendations for improvements, and offers ideas for how TLA might become a thought leader in their field by using data analysis to perform targeted outreach to their membership base.
First Name
Olivia
Last Name
Cannon
Industry
Capstone Type
Date
Spring 2018
Portfolio Link
Student LinkedIn