Curations 3 Usability Study: Collecting and Curating Content Effectively

Curations 3 - a newly revamped Bazaarvoice product - helps brands and retailers collect and curate social media content. This approved content is then displayed on brand and/or retailer websites, which helps to-be customers see other, real-life customers experience products. To ensure that this new Curations 3 tool is what Bazaarvoice clients need, a complete usability study including task creation, moderation sessions, and data analysis was completed to help create the best experience possible.