Creating a Roadmap to Market Entry for an Hourly Job Hunting Platform

Abstract

The goal of this project was to create a roadmap for market entry for an early-stages hourly job search platform startup called Industri.us. To begin accomplishing the goal, market analysis, competitor evaluation, and business model scenario analysis were conducted. Additionally, accessibility and potential partnerships with other companies were researched, as these would be features unique to the platform. The findings reveal that the application has a significant potential market, and there are several options for pricing and market entry. The distinguishing features will help the new platform stand out among competitors.

First Name
Darian
Last Name
Gleghorn
Organization
Date
Spring 2020