Abstract
The purpose of the SIM consumer insights research is to better understand the customer of SIM services and build a concrete structure of the provided consulting services. The project determines the current and potential consumer target market, service needs, marketing strategies, engagement opportunities, techniques, and processes for SIM services. Specifically, I designed and planned the project including clarifying the project objective, identifying consumer groups, developing interview guides, and drafting related emails. Next, I conducted key informant interviews to collect research data. After summarizing and analyzing the collected data, I gave the team actionable recommendations.
First Name
Hsuan
Last Name
Ouyang
Organization
Supervisor
Capstone Type
Date
Fall 2022