Abstract
An evaluation of existing review solicitation practices in Bazaarvoice, post-interaction email (PIE) and review submission form (RSF), indicates consumers' pain points/barriers of producing consumer-generated content (CGC) with PIE and RSF. Plus, to gain more consumer-generated content for our clients and design better content-generating experiences for consumers, a prototype with several design solutions was proposed, based on the exploratory research on people's motives, expectations, and behaviors of generating content.
First Name
Xiaoyue
Last Name
Pang
Industry
Organization
Supervisor
Capstone Type
Date
Spring 2017
Portfolio Link
Student LinkedIn