Conduct Data Analysis and Competitive Intelligence for Fundraising

The University Development Office is charged with fundraising for the University of Texas at Austin. My contribution to the program will be in the form of competitive intelligence analysis to decipher what factors contribute to the success of peer colleges, schools, and units (CSU's) and what can be applied to their less successful counterparts (the College of Engineering to the College of Business, for example). This will involve the below three major tasks: - Review existing data such as visits, emails, contact reports, proposals submitted and closed by gift officers to identify viable attributes for analysis - Develop a supervised machine learning algorithm to identify key colleges, schools, or units (CSU's) attributes, and gift officer behaviors that contribute to donor fundraising - Finding and comparing features/traits for high performer gift officers to features/traits for low performer gift officer