Abstract
UT Health San Antonio has recently entered into a new partnership with UT MD Anderson Cancer Center. The existing website for the UT Health San Antonio Cancer Center need to be updated to support this new combined organization. I will gain a deep understanding of their overall experience strategy, how that strategy is reflected in their digital presence and approach, and conduct comprehensive comparative analysis between these two institutions, which could help to rebuild the website to truly align with the strategic direction and patient experience model that this new partnership will bring.
First Name
Yifei
Last Name
Qiu
Organization
Supervisor
Capstone Type
Date
Spring 2019