Cleaning-up the Google Analytics for UT Health San Antonio

Abstract

UT Health San Antonio has a sprawling and robust Google Analytics system for their multiple websites supporting their hospital system and medical schools, but it needs an update to fix a few bugs. Thus, I am conducting a Site Inventory, documenting the current state of their Google Analytics permissions and views, conducting employee interviews to understand current pain points, and recommending changes for the future so the Marketing and UX Teams can function independently and know exactly what they are looking at for every dashboard. The goal is to have a lean and mean Google Analytics Machine that follows the best practices in Google Analytics.

First Name
Elizabeth
Last Name
Tate
Supervisor
Date
Spring 2019