Application of Data Derived Results to Drive Business Strategies

Partify is a digital event planning company. As a Data Science and Business Operations Intern, I was responsible for analyzing web-analytics data and work to improve the communication funnel. This in turn increased the visiting rate of the website. As a result, I had the opportunity to create a dashboard to display all the key performance indicators. This resulted in better understanding of the manner in which the services where being ordered. After analyzing the results presented on the dashboard, I decided to propose an expansion strategy. My work has helped the company improve their design, increased customer conversion and provided them a strategy for future expansion.