AI Assistants and Human Values

This report investigated the relationship between human values and usage of artificial intelligence personal assistants such as Siri and Alexa. Data was gathered by distributing a survey that utilized a personal value questionnaire (introduced by Schwartz (2007) and made gender neutral by Verma, Koltai, and Fleischmann (2017)) as well as by interviewing users of AI personal assistants. The goal of this research is to gain a better understanding of the factors that influence the use of these technologies so that they can be made to better suit their intended populations.