INF 387M - Information Marketing


Prerequisites:

Graduate standing.

Description:

Marketing of information agencies, systems, services, publications, and software and hardware products to consumer clientele. Includes marketing research, planning, user studies, product development, communication, pricing and distribution for profit and nonprofit organizations. Study of the information brokerage function. Three lecture hours a week for one semester.

Year Semester Course Professor
2011 Fall INF 387M - Information Marketing Harmon, E. Glynn
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