INF 387.2 - Information Marketing

Fall 2002
Unique ID: 45925
Syllabus:  
Prof:  Harmon, E. Glynn
Room: SZB 464
Days:  Tue Thur
Time: TH 1200-300P
 

Description:
Marketing of information agencies, systems, services, publications, and software and hardware products to consumer clientele. Includes marketing research, planning, user studies, product development, communication, pricing and distribution for profit and nonprofit organizations. Study of the information brokerage function. (Graduate standing)

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