INF 387M - Information Marketing

Fall 2011
Unique ID: 28607
Syllabus:   Syllabus
Prof:  Harmon, E. Glynn
Room: UTA 1.502
Days:  Wed
Time: 6:00 pm - 9:00 pm
 

Prerequisites:
Graduate standing.

Description:
Marketing of information agencies, systems, services, publications, and software and hardware products to consumer clientele. Includes marketing research, planning, user studies, product development, communication, pricing and distribution for profit and nonprofit organizations. Study of the information brokerage function. Three lecture hours a week for one semester.

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