INF 382P - Competitive Intelligence Resources and Strategies
Resources and strategies for market and competitive analysis. Research and analysis of market trends and financial, technical, and cultural strengths and weaknesses of companies. Online, print, and primary research and analytical techniques. Ethics, process, and presentation are emphasized.
Three lecture hours a week for one semester.
An introductory course to resources and strategies for market and competitive analysis using business databases available at the University, and select others provided directly from vendors, including Capital-IQ. Emphasis is on techniques for research and analysis of markets looking at financial, technical, and cultural strengths and weaknesses of companies. Ethics, process, and presentation are emphasized. Project based class involving a) comparing known companies b) analyzing a single difficult to define market,uncovering as yet unknown companies c) writing a five-page pundit report d) a final group project involving actual research needs from several Austin-based start-up's . Instructor comes with experience from working fourteen years as Director of Research for the largest venture capital firm in Texas, Austin Ventures. Research questions and strategies are taken from actual research projects. Prerequisites: Graduate standing.