29Apr

Title:
Dissertation Proposal: Melissa Ocepek - EVERYDAY SHOPPING: A MAPPING OF THE INFORMATION ENVIRONMENT OF THE GROCERY

Description: 

<b>Speaker</b>: Melissa Ocepek


<b>Title</b>: EVERYDAY SHOPPING: A MAPPING OF THE INFORMATION ENVIRONMENT OF THE GROCERY


STORE


<b>Abstract</b>


The field of everyday information behavior addresses how individuals interact with information in their everyday life. Previous research in the field has largely ignored the banal and quotidian portion of everyday life that scholars of the critical and cultural theory of the everyday emphasize. I propose bringing out the everyday in everyday information behavior by researching the everyday activity of grocery shopping. Specifically, my dissertation will draw on everyday information behavior research and background on the grocery store through five empirical studies of five personas an individual may enact within the store. The five personas are political, social, nurturer, creative, and economic. Each persona was developed based on concepts from the fields of social science, business, and market research. My dissertation will conclude with a mapping of the information environment of the grocery store and the shoppers within it.


Location: 
UTA 5.522

Time:
4:00am to 7:00am

Year:
2015

glqxz9283 sfy39587stf02 mnesdcuix8
sfy39587stf03
sfy39587stp14